Media literacy and COVID-19 communication: Work and home sphere differences

As a learning process wherein we ask questions to enhance knowledge, media literacy offers powerful lens for examining how people practice communication across diverse applied contexts such as professional communicators shaping messages about COVID-19. Borrowing page from Renee Hobbs’ (1998, 1999, 2010, 2011, 2021) education research, sought compare/contrast content creators’ (journalism, advertising, public relations, marketing communication) information-seeking behaviors during the 2020-2022 COVID-19 pandemic both their paid work and unpaid volunteer work, well own family edification. Blending with social construction theory (Berger & Luckmann, 1967), our survey findings collected at height of in 2021 suggest that (N=174) relied more frequently on sources (64.9%) information (paid unpaid) medical professionals (51.5%) personal use. Other detail communicators’ use processes accessing, analyzing, creating, reflecting, taking action.